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Samsung The Frame Tv Framed In Gold Tv Frame By Reflectel With Artwork On TV In Kitchen.

In the world of design, televisions are a constant conflict. Electronics disrupt interiors, and no television is truly designer-friendly. Samsung’s The Frame TV has helped shift the conversation—popularizing the idea of integrating technology into décor with customizable bezels and Art Mode. But at the end of the day, The Frame is still a television, and it shows.

What many don’t realize is that there’s a more sophisticated solution—trusted by top interior designers and AV integrators: Reflectel Mirror TVs. For those seeking true luxury and complete TV concealment, Reflectel transforms your television into a fully integrated design feature, offering the highest level of discretion without sacrificing performance.

Why Upgrade The Frame with Reflectel? The Ultimate Design-Tech Trifecta

Samsung’s The Frame Art TV offers artistic functionality when not in use—but a Reflectel Mirror TV takes it to the next level, transforming your television into a true piece of luxury décor. Reflectel even allows you to frame and elevate your existing Samsung The Frame TV.

For clients who demand the absolute best, pairing Samsung The Frame with a Reflectel Mirror TV creates the ultimate design-tech trifecta:

  • A premium television when powered on
  • A genuine, high-quality mirror when off—Reflectel’s exclusive Sanctuary Mode
  • Access to Samsung’s Art Mode for displaying curated digital artwork

This unique combination delivers three distinct functions in one sophisticated installation—versatility that no standard television can offer. Let’s explore why discerning homeowners, interior designers, and AV integrators consistently turn to Reflectel as the premier upgrade to The Frame:

1. True Mirror Functionality vs. Art Mode

Framed TV in mirror side by side art on tv next to tv mirror off over white mantel in living room.
Art Mode | Sanctuary Mode

Samsung’s The Frame displays digital art when not in use, which helps minimize the presence of a black screen in your living space. However, it remains identifiable as a television due to its backlit display and visible borders. While it aims to mimic artwork, The Frame still emits light—unlike real art that reflects ambient light. This subtle glow can create the psychological effect that the TV is on, making it more noticeable rather than truly blending into the environment.

Reflectel takes hiding your TV to the next level by providing genuine mirror functionality when your TV is off. Using optical-quality, low-iron mirror glass, a Reflectel Mirror TV looks like a pristine, museum-quality framed mirror that reflects with exceptional clarity—no digital simulation, but an actual reflective surface that serves a dual purpose in your home.

When the TV is powered on, our mirror glass is specially designed for high transmission, ensuring your TV image remains crystal clear and vibrant. When off, the technology completely disappears, leaving a beautiful decorative mirror with a completely hidden TV-in-mirror, that enhances your space. Unlike “other” hidden television solutions, Reflectel completely hides your television—there are no visible edges, components, or tech elements to detract from your interior design.

2. Handcrafted to Enhance Your Interiors

Samsung the frame tv before and after gif upgraded Reflectel tv frame in living room.
Powder Coated Aluminum TV Frame | Gilded Shaped TV Frame

While Samsung’s The Frame only offers a selection of mass-produced magnetic bezels in limited finishes (typically white, teak, brown wood, and sand-gold), Reflectel elevates TV framing options to true luxury status:

  • Hand-crafted TV frames made by skilled artisans in New York City’s Tribeca neighborhood
  • Premium materials including sustainably harvested woods, gilded, fine leathers, metals, and artisanal designs
  • Expansive custom styles tailored to match any interior design palette or era
  • Bespoke frame buildups that completely hide the TV sides for a truly seamless installation

Unlike Samsung’s magnetic bezels that still reveal the television’s broadside view, Reflectel’s custom TV frames completely hide the TV on all sides. The television frame doesn’t just dress the front of the screen—it creates a fully integrated housing that makes the entire television disappear. Reflectel’s total concealment system ensures that when your TV is off, there is absolutely nothing to suggest technology is present.

Each Reflectel TV frame is an object of art—uniquely designed specifically for your space. Whether you desire the warmth of wood, the opulence of gilded finishes, the tactile luxury of leather, or the sleek appeal of metal, Reflectel’s craftspeople can create the perfect hidden television frame to complement your décor.

3. Complete Customization beyond Standard TV Dimensions

Reflectel understands that luxury means having exactly what you want. While The Frame TV is limited to standard rectangular TV dimensions (32″-85″ in various diagonals), Reflectel offers truly one-of-a-kind, custom-crafted option:

Circle frame in White Leather in a Dining Room with a TV through a Mirror
50" White Leather Circle Mirror TV | Before + After

Reflectel understands that luxury means having exactly what you want. While The Frame TV is limited to standard rectangular TV dimensions (32″-85″ in various diagonals), Reflectel offers truly one-of-a-kind, custom-crafted option:

  • Custom shapes including rectangular, round, square, arched, rounded corners and more
  • Flexible framing orientation of both horizontal and vertical monitors
  • Adjustable mirror-to-frame border thickness: Mirror sizes can be larger than the television with our plus and contour shapes
  • Custom sizing
  • Total concealment of the TV’s sides and edges with custom frame buildup
  • Recessed installation where the entire unit is integrated flush with the wall for a completely hidden TV appearance
  • Surface mounting with custom frame buildups that hide all TV edges while maintaining a elegant profile
Zirconia bronze mirror tv recessed into wall next to surface mounted tv in mirror with art deco step and Benjamin Moore paint

4. White-Glove Installation and Integration

Samsung’s The Frame installs like a standard wall TV using Samsung’s “No-Gap” flush wall mount and One Connect cable. While relatively user-friendly, it still requires visible connections unless you invest in additional costly electrical work.

Reflectel provides a comprehensive white-glove installation service designed for luxury interiors:

Professionals installing hidden tv in mirror with gold frame on living room wall.

Every detail is meticulously handled, ensuring your Mirror TV integrates flawlessly with your home’s design. This level of installation creates a luxurious look that elevates your space far beyond what a standard TV mount can achieve.

5. Transform Your Existing Samsung The Frame without Replacing It

If you already own Samsung’s The Frame, you don’t need to start from scratch. Reflectel offers a specialized service to upgrade your existing TV into a luxury Mirror TV:

  1. Your current Samsung The Frame TV is carefully evaluated and measured
  2. Reflectel’s design consultants work with you to select the perfect custom frame and TV in mirror configuration
  3. Our expert craftspeople create a bespoke frame that complements your interior design
  4. Your existing Samsung The Frame is expertly integrated with Reflectel’s premium mirror glass technology
  5. The entire assembly is professionally installed with all components and connections concealed

This transformation process preserves your original investment in The Frame while elevating it to true luxury status. The Frame’s smart TV features and excellent display quality remain intact, but now they’re enhanced by Reflectel’s superior concealment technology and artisanal framing.

Upgraded Samsung the Frame TV with Antique Bronze TV frame, TV off closeup first image, TV over mantel second image.

Many homeowners find this upgrade path particularly appealing because it combines the best of both worlds—Samsung’s reliable technology with Reflectel’s unmatched aesthetic refinement. It’s a cost-effective approach to achieving the sophisticated look of a designer Mirror TV without purchasing an entirely new television system.

Unlike standard TV upgrades that merely change the appearance, a Reflectel transformation fundamentally alters how your television integrates with your living space. When off, guests will never suspect there’s a television present—only a decorative mirror that enhances your room’s design.

6. Exceptional Viewing Technology

Reflectel Mirror TVs allow you to integrate your preferred display technology and are compatible with all leading television brands, including Samsung, LG, and Sony. This technological flexibility ensures you don’t compromise on picture quality or smart features when choosing the luxury of a Mirror TV.

What makes Reflectel’s viewing technology truly exceptional:

mirror tv anatomy graphic showing glass television and strainer
  • Advanced Mirror Glass Engineering: Reflectel uses proprietary optical-quality mirror glass specifically designed to maintain picture fidelity while providing perfect reflection when off. This specialized glass has precise light transmission properties that preserve color accuracy, contrast ratios, and brightness levels of your chosen display.
  • Resolution Compatibility: Whether you prefer 4K UHD, 8K, or specialized OLED/QLED displays, Reflectel’s mirror technology adapts to your chosen resolution without degradation. This ensures you enjoy the full capabilities of today’s most advanced displays—all while maintaining the TV in mirror’s reflective properties when powered off.
  • Smart Integration: Your existing smart TV features remain fully functional behind Reflectel’s mirror technology. Voice controls, app interfaces, streaming capabilities, and gaming features all work seamlessly, ensuring you don’t sacrifice technological convenience for aesthetic appeal.
  • Future-Proof Design: As display technology continues to evolve, your Reflectel Mirror TV can be updated. The modular design allows for potential future upgrades to newer display technologies while preserving your investment in the custom framed TV in mirror housing.

The result is a viewing experience that matches or exceeds what you’d expect from a premium standalone television, with the added luxury of complete concealment when not in use.

Choosing the Right Television for Your Reflectel Mirror TV

While this guide focuses on upgrading Samsung The Frame, it’s worth noting that Reflectel’s mirror technology works beautifully with any premium television. For clients prioritizing picture quality over Art Mode, superior options include Samsung’s QN90 series, which offers enhanced brightness and contrast ratios compared to The Frame.

The ideal television choice depends on your priorities:

  • Choose Samsung The Frame if you value the trifecta of TV/Mirror/Art functionality
  • Select a premium QLED or OLED model if ultimate picture quality is your primary concern

Reflectel’s design consultants can help determine which television will best meet your specific requirements while maintaining the luxurious aesthetic that defines our mirror TV solutions. Explore our best TVs of 2025 blog for our expert television recommendations

Feature Comparison: Reflectel Mirror TV vs. Samsung’s The Frame

Feature Reflectel Mirror TV Samsung The Frame
Concealment (TV Off) Real mirror glass – TV completely vanishes into a framed mirror with no visible edges or technological elements Matte art display – TV shows digital art but screen remains visible (minor glow) with recognizable TV frame
Frame/Bezel Options Handcrafted frames in wood, gilded, leather, or metal with unlimited custom styles that fully conceal all sides of the TV Limited magnetic bezels in few factory finishes (white, teak, brown, gold) that only cover the front edge
Materials & Craftsmanship Premium materials (optical-quality glass, hardwood, leather, metal) hand-assembled by artisans Standard TV glass (anti-glare) with plastic/wood bezel
Customization Any shape or size; customizable orientation; adjustable mirror border width; bespoke design consultations; complete side concealment Fixed rectangular sizes (32–85″) and shapes with limited bezel options and visible TV edges
Installation White-glove, custom install with wall preparation and hidden wiring by specialists; options for surface mounting or fully recessed installation DIY or standard installation using Samsung mount and One Connect cable; always surface-mounted
Display Quality (TV On) Your preferred high-definition TV behind specialized mirror glass maintaining excellent picture quality QLED smart TV with great picture quality and app store
Viewing Modes Three distinct modes: TV, genuine mirror ("Sanctuary Mode"), and Art Mode (when using The Frame) Two modes: TV and Art Mode
Ideal For Luxury interiors, design-focused spaces, high-end residential/commercial projects requiring discreet technology and exceptional craftsmanship General consumers, apartments, mainstream home decor enthusiasts

Why Reflectel is the Premium Choice for Interior Designers

Reflectel Mirror TV in The Baccarat Hotel suite gif of tv on and tv off
Reflectel Mirror TV featured in The Baccarat Hotel Suites

For interior designers and discerning homeowners, Reflectel’s Mirror TVs represent the perfect balance of art TV utility and technological discretion. As fully bespoke pieces made in New York City, they elevate televisions from consumer electronics to custom design elements.

Reflectel serves clients including luxury hotels, interior design show houses, and high-end residences, regularly featuring in design media. By choosing Reflectel, designers ensure every element—from television frame style and mirror size to TV placement—is meticulously curated to complement the overall design vision.

The Connoisseur’s Choice

Reflectel Mirror TVs are specifically designed for clients who value discreet luxury and exceptional craftsmanship—those for whom interior design truly matters. Our bespoke TV framing options, from Renaissance to Art Deco, cater to collectors and design enthusiasts who appreciate authentic period details and museum-quality finishes in every aspect of their living space.

Barclays Center salon room with framed tv from Reflectel
Reflectel Upgraded Samsung the Frame TV in the Barclays Center Salon | Interiors by Ken Fulk

Conclusion: Elevate Your Home Technology with Reflectel

Samsung the frame tv framed tv in mirror over white mantel, TV on and TV off comparison.
Reflectel Mirror TV framing Samsung the Frame | TV on + Sanctuary Mode

While Samsung’s The Frame represents an innovative approach to integrating technology with art, Reflectel Mirror TVs deliver a truly luxurious solution for homeowners seeking the ultimate in seamless design integration.

By upgrading your existing Samsung The Frame to a Reflectel Mirror TV, you transform a well-designed consumer product into a custom art TV. The combination of genuine mirror reflection, handcrafted TV frames, complete concealment of all TV edges and sides, and expert installation ensures your television doesn’t just display entertainment—it enhances your home’s aesthetic even when not in use.

For those who value craftsmanship, personalization, and design excellence, Reflectel offers the definitive solution for integrating technology with luxury interior design. Experience the difference that true artisanal quality makes in transforming your Samsung The Frame into a statement piece worthy of the most discerning spaces.

Ready to upgrade your Samsung The Frame to a luxurious Reflectel Mirror TV? Contact our design consultants today to begin creating your custom hidden television solution.

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New York, NY 10013
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