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Elizabeth Goldfeder started GK Framing Group in New York City in the mid 1980s as a small art gallery and high-end framing studio on Chelsea’s West 22nd Street where she quickly emerged as a leader in the care, preservation and presentation of fine art. Since moving in 2001 to Tribeca’s Roebling Building at 169 Hudson Street, GK Framing has continued to work closely with and nurture relationships with gilders, carvers, wood millers and metal smiths and now AV integrators! 


In 2013 Goldfeder started Reflectel, the Ultimate Mirror TV company as a sister company. Reflectel TV Mirrors has grown exponentially and they can now be seen at Bloomingdales 59th Street, in all luxury suites at The Baccarat Hotel, Crestron Electronics in the D+D Building and gracing important residential interiors across the country.  The Tribeca facility on Hudson Street remains the only such framing manufacturing space combined with a showroom in Manhattan.

Reflectel Showroom in Tribeca NYC


“Working with Reflectel is always a pleasure. Thirty years in AV Integration- I have never found a more design-forward Mirror TV company. Elizabeth, the owner, is knowledgeable with an incredible design team”


-Eddie Shapiro, Founder SmartTouch

“We are so excited to hang our 65” mirror TV as part of our custom fireplace design installation. Everyone has commented on how it “just makes sense” to not have the big black TV image in the middle of the beautiful fireplace design. The quality of the bronze frame causes everyone to appreciate the mirror as a “piece of art” and then BAM the TV turns on!! Reflectel was a pleasure to work with and very patient in explaining this relatively new design technology.”


-Tim McChristian, Homeowner 

“We had a crazy rush on a high profile job. Reflectel not only pulled off a miracle, they blew me away with the quality of their work. They were professional, capable, and made the whole process effortless. I loved the product so much I bought one for my mom’s house! ”


-EJ Feulner, Managing Director AHT Global 


You can see Reflectel Mirror TV’s at several locations in New York, and DC. For more information on these locations please see our Showrooms tab above. Join our mailing list below to hear about our upcoming west coast showrooms. 

You get the same high quality audio as from any other TV.

Reflectel works seamlessly with all augmented sound systems such as Sonos sound bars and all other surround sound systems.

Reflectel uses the best brands for optimal display quality. Our Samsung, LG, and Sony Mirror-TVs have 4K resolution with full, vibrant color. Unlike other companies, we combine the brightest, thinnest televisions on the market with the most transparent mirror available to deliver uncompromising picture clarity.

Our Mirror-TV systems are as easy to install as any regular TV and are beautiful pieces of functional art. A custom project where you just buy our glass will require hiring a woodworker or cabinetmaker to frame it up, which can be expensive, require more work on your part, and often takes more time before your Mirror-TV is ready for use.

See the Reflectel Mirror-TVs in action — on display in our Tribeca Showroom located at 169 Hudson St. – we’re the only Mirror-TV showroom in New York. We have Samsung, LG, and others in gilded, metal, and wood frames.

Depending on the project we run between 4-12 weeks.

Our beautiful Reflectel Mirror TV installation includes us hanging it on your wall with our custom constructed wooden cleat systems. The way it works: the male piece goes on the wall, female is embedded in the Mirror-TV. It’s more stable than traditional TV wall mounts. You may want to string the cables back through the wall for the best appearance. If the TV outlet is behind the frame, we customize the profile to facilitate different situations.

169 Hudson St.
New York, NY 10013
Monday - Friday
9:00 AM – 6:00 PM
By Appointment Only


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