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gold mirror tv turning on and off in reflectel nyc showroom
Mirror TV with custom gold frame hanging over white mantel nyc workshop

Visit our Tribeca New York City Showroom & Workshops. Experience a guided consultation with one of our designers and make your TV concealment vision into a reality. Reflectel provides the most up to date TV reviews for the best in OLED and QLED  TV technology. Mirror-TVs work best with LG, Samsung, and Sony televisions.


Our framing design team offers the finest in Gilded, Leather, Wood, Metal, and Signature Series frames all made in the USA by the most talented craftspeople. Mirror-TV production is done on site in our lower Manhattan facility under the watchful eye of our founder and CEO, Elizabeth Goldfeder.


At Reflectel we offer complimentary Photoshop renderings, just send in a photo of your home and select your three favorite frames. It’s that easy to get started on your dream Mirror TV! Virtual Design is our most popular service along with complementary frame and glass samples UPS or Fedex directly to your home. Be part of the latest Smart Home design trend. Conceal your television and turn your 49″, 55″, 65″, 75″ or beyond TV from a black plastic box into an interior design element that brightens any room.

169 Hudson Street
(Between Vestry & Laight)

Partner Spotlight: Bravo AV


Reflectel is adding a new partner showroom with Electronic Concepts in Rochelle Park, NJ. Now our clients in the New Jersey area looking for a Mirror TV in any of our myriad of custom framed Mirror TV options has a local resource.


Paul Bochner (president) has been working in the custom audio/video world since 1999. Paul designs all systems and is personally involved with every installation, ensuring your project is managed and installed according to the industry’s highest standards.

ECNY has been recognized by New York Magazines “best of”,  has countless 5 star reviews and is recognized by HTA as 1 of the best AV firms in the US!


In 2013 Elizabeth Goldfeder started Reflectel, the Ultimate Mirror TV company. Reflectel TV Mirrors has grown exponentially and they can now be seen at Bloomingdales 59th Street, in all luxury suites at The Baccarat Hotel, Crestron Electronics in the D+D Building and gracing important residential interiors across the country.  The Tribeca facility on Hudson Street remains the only such framing manufacturing space combined with a showroom in Manhattan.


In 2020 Elizabeth Goldfeder, our Founder was honored to become a Tribeca Luminary bestowed by The Tribeca Alliance. This amazing small non-profit helps nurture the relationships between the small business community and the amazing neighbors that make Downtown Manhattan such an incredible place to live and work!

Reflectel storefront showroom and workshop with founder and owner, Elizabeth Goldfeder

Reflectel storefront with founder and owner, Elizabeth Goldfeder


1929 Photo Of 169 Hudson Street, NYC Before Established As A Workshop

169 Hudson Street, the former warehouse for the builders of the Brooklyn Bridge

Wood Carving Tools

Reflectel is the evolution of GK Framing Group and the aesthetic vision of Elizabeth Goldfeder. For almost 30 years, GK Framing Group has been the destination for custom framing and art preservation in New York City and beyond. Goldfeder and her staff of designers have developed countless frame designs for collectors, museums, architects, and interior decorators worldwide.


Customer service and quality workmanship is unparalleled in the industry with meticulous care of clients always front and center.

More than just a television and more than just a mirror, Reflectel creates elegant pieces of functional high-tech art to complement the design of your room and bring artful sophistication to your TV technology.


All of our pieces are hand-crafted in New York City using the finest frame materials, best televisions, and the highest quality glass available.


“Working with Reflectel is always a pleasure. Thirty years in AV Integration- I have never found a more design-forward Mirror TV company. Elizabeth, the owner, is knowledgeable with an incredible design team.”


-Eddie Shapiro, Founder SmartTouch

“We are so excited to hang our 65” mirror TV as part of our custom fireplace design installation. Everyone has commented on how it “just makes sense” to not have the big black TV image in the middle of the beautiful fireplace design. The quality of the bronze frame causes everyone to appreciate the mirror as a “piece of art” and then BAM the TV turns on!! Reflectel was a pleasure to work with and very patient in explaining this relatively new design technology.”


-Tim McChristian, Homeowner 

“We had a crazy rush on a high profile job. Reflectel not only pulled off a miracle, they blew me away with the quality of their work. They were professional, capable, and made the whole process effortless. I loved the product so much I bought one for my mom’s house! ”


-EJ Feulner, Managing Director AHT Global 


You can see Reflectel Mirror TV’s at several locations in New York, and DC. For more information on these locations please see our Showrooms tab above. Join our mailing list below to hear about our upcoming west coast showrooms. 

You get the same high quality audio as from any other TV.

Reflectel works seamlessly with all augmented sound systems such as Sonos sound bars and all other surround sound systems.

Reflectel uses the best brands for optimal display quality. Our Samsung, LG, and Sony Mirror-TVs have 4K resolution with full, vibrant color. Unlike other companies, we combine the brightest, thinnest televisions on the market with the most transparent mirror available to deliver uncompromising picture clarity.

Our Mirror-TV systems are as easy to install as any regular TV and are beautiful pieces of functional art. A custom project where you just buy our glass will require hiring a woodworker or cabinetmaker to frame it up, which can be expensive, require more work on your part, and often takes more time before your Mirror-TV is ready for use.

See the Reflectel Mirror-TVs in action — on display in our Tribeca Showroom located at 169 Hudson St. – we’re the only Mirror-TV showroom in New York. We have Samsung, LG, and others in gilded, metal, and wood frames.

Depending on the project we run between 4-12 weeks.

Our beautiful Reflectel Mirror TV installation includes us hanging it on your wall with our custom constructed wooden cleat systems. The way it works: the male piece goes on the wall, female is embedded in the Mirror-TV. It’s more stable than traditional TV wall mounts. You may want to string the cables back through the wall for the best appearance. If the TV outlet is behind the frame, we customize the profile to facilitate different situations.

169 Hudson St.
New York, NY 10013
Monday - Friday
9:00 AM – 6:00 PM
Monday - Sunday
By Appointment Only


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