About Reflectel

At Reflectel, we specialize in turning your television into a sophisticated mirror TV that seamlessly integrates with your home decor. Our expert team is dedicated to delivering a custom hidden tv solution that enhances both the aesthetics and functionality of your living space.

Leveraging cutting-edge technology and an extensive background in fine art framing, we ensure that each mirror TV not only elevates your interior design but also delivers exceptional performance. Discover how Reflectel can seamlessly integrate advanced TV technology with elegant design to hide your TV and create a stunning centerpiece for your home.

Reflectel: 35 Years of Craftsmanship in Framed Mirror TVs

When you choose Reflectel, you’re embracing a 35-year legacy of unmatched craftsmanship, rooted in the exceptional quality and innovative design that began with Elizabeth Goldfeder’s founding of GK Framing in 1986. Over three decades, Elizabeth honed her skills in fine art framing, collaborating with prestigious artists, galleries, and collectors. This deep expertise laid the groundwork for Reflectel, which she established in 2014, continuing to set industry standards with evolving designs and unparalleled quality.

Reflectel’s breakthrough came when the Baccarat Hotel in New York City sought a sophisticated solution to conceal televisions in their suites. Elizabeth, with her fine art framing expertise, embraced the challenge. Reflectel designed and installed over 200 custom mirror TVs for the hotel’s premier rooms. These bespoke TV mirrors not only discreetly hid the TVs but also enhanced the room’s elegance with museum-quality frames.

This project set a new standard in the hospitality industry and firmly established Reflectel as a leader in the luxury framed TV mirror market.

Elizabeth is deeply involved in every aspect of the business. She’s often in our showroom, welcoming clients and personally answering calls to ensure you receive the best advice on Mirror TVs. At Reflectel, we take pride in our meticulous workmanship and our commitment to excellence. Over the years, we’ve sourced the finest craftspeople worldwide, ensuring that our framed hidden TVs are unparalleled in the industry.

Experience Reflectel’s craftsmanship firsthand by visiting our Tribeca showroom in the historic Roebling building at 169 Hudson Street, NYC. Contact us to schedule your visit and discover the finest Mirror TVs and hidden TV Frames in the industry. Whether you visit our showroom or collaborate with us virtually through our Design Services, we work closely with you to bring your hidden TV vision to life.

Why Reflectel is the Leading Choice for Hidden TV Mirrors:

1. Optical Quality Glass: We are the only company using 70% television transparency glass, the highest quality in the industry. Our water white/low iron glass ensures exceptional reflection when the TV is off, turning it into a flawless mirror. Unlike others who use standard architectural glass, our optical quality glass provides the ultimate hidden mirror television experience.
2. Museum-Quality Frames: At Reflectel, our TV frames and mirror TVs feature museum-quality craftsmanship. While competitors use inferior frames, we utilize premium framing techniques to deliver a sophisticated, high-end finish.
3. Complete Concealment: Our hidden TV frames are designed to hide your TV entirely, including the sides. Many competitors’ frames leave the edges and sides exposed, but Reflectel’s TV frames provide a seamless and elegant finish, enhancing both the aesthetics and functionality of your space.

These features combined make Reflectel the preferred choice for high-end interior designers and AV integrators seeking the best quality and craftsmanship in mirror TVs.

The Best Hidden Television Choice for AV Integrators and Interior Designers

Reflectel sets the industry standard for high-quality framed Mirror TVs, making us the top choice for AV integrators and interior designers. We offer exclusive dealership opportunities that enable you to deliver the finest in residential and commercial TV installations.

What makes Reflectel the best hidden television option? Our unwavering commitment to excellence and attention to detail. While many options use low- or standard-quality TVs, we work with every major television brand to ensure seamless integration with your preferred technology. Our custom hidden TV frames are meticulously designed to complement any space, providing your clients with an unparalleled hidden TV Mirror experience.

Partner with Reflectel to bring your projects to life with the highest quality craftsmanship available. Explore our AV Integrators and Interior Designers pages to learn more about how Reflectel can elevate your work and leave a lasting impression on your clients.

If you’re a homeowner in need of an AV integrator, Reflectel has you covered. We’ve built an extensive network of trusted AV integration companies and are happy to provide recommendations. We’re here to connect you with the perfect expert to ensure your Mirror TV installation is seamless and successful.

Ready to Hide Your Television Luxuriously?

Ready to elevate your home with a Reflectel Mirror TV? Contact us today to discuss your vision and start your journey toward a beautifully integrated mirror TV. Our team will reach out to discuss your project, answer any questions, and help you create the perfect mirror TV for your home.