The Swoop Mirror TV has been named the 2026 HC&G Innovation in Design Readers’ Choice Winner in Product Design. Presented by HC&G (Hamptons Cottages & Gardens), the recognition reflects a growing appetite within the luxury interior design community for products that treat technology as an integrated element of a space rather than an imposition on it.
What the HC&G Innovation in Design Awards Recognize
Now in its 13th year, the HC&G Innovation in Design Awards are among the most prestigious design honors in the Hamptons, celebrating excellence across architecture, interior design, kitchen and bath design, garden design, small space design, and product design.
The Readers’ Choice category puts the selection directly in the hands of Cottages & Gardens’ design-focused readership, making it a direct signal of what resonates with the designers, architects, and discerning homeowners who care most about how spaces are conceived and experienced.
The Swoop Mirror TV
The Swoop is Reflectel’s most sculptural Mirror TV profile to date. Its continuous curved silhouette moves fluidly around the frame, softening the boundary between the hidden television and its surroundings. Wrapped in premium Cortina Leathers, the Swoop introduces warmth and material richness to a product category that has long been defined by hard edges and black screens.
Like all Reflectel Mirror TVs, the Swoop is built around Reflectel’s proprietary mirror glass technology. When the television is off, the display disappears entirely behind the mirror surface. When on, the image transmits through the glass with clarity and precision. The result is a bespoke Mirror TV that functions as both a design object and a fully integrated entertainment solution, without asking the room to make any visual concessions.
Every Swoop is handcrafted to order in Reflectel’s Tribeca, New York workshop, where custom dimensions, orientations, and TV frame selections are tailored to the specific requirements of each residential, hospitality, or commercial project.
Why This Recognition Matters
The hidden television is one of the most persistent challenges in high-end interior design. As screens have grown larger, the tension between a room’s visual logic and the presence of a black rectangle on the wall has become harder to resolve. Interior designers, architects, and AV integrators increasingly seek luxury hidden television solutions that address this problem without requiring compromise on either the design or the technology side.
Reflectel has spent more than a decade developing custom Mirror TV and hidden TV solutions that answer this challenge. The Swoop Mirror TV represents a further evolution of that work, bringing sculptural intention to a product category that rarely receives it. Being recognized by the Cottages & Gardens readership, a community of Hamptons designers, architects, and design-engaged homeowners, affirms that this approach resonates well beyond the product itself.
About Reflectel Mirror TV
Reflectel is the preeminent designer and maker of custom Mirror TVs and hidden television solutions, handcrafted in Tribeca, New York. Founded by Elizabeth Goldfeder, whose background spans more than 35 years in fine art framing through sister company GK Framing, Reflectel builds every Mirror TV to order for residential, hospitality, and commercial projects worldwide, with fully bespoke specifications across a wide range of orientations, contours, and TV frame finishes.
Unlike off-the-shelf hidden TV solutions, Reflectel builds around the client’s or designer’s preferred television, whether Samsung, LG, Sony, or another leading brand, ensuring no compromise on picture quality or performance. Each piece is constructed around optical-quality mirror glass and museum-quality craftsmanship, allowing interior designers, architects, and AV integrators to integrate technology into high-end interiors without visual compromise.
To learn more about the Swoop Mirror TV or to discuss a custom hidden television project, contact Reflectel or explore the portfolio at reflectel.com.
