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Lozenge Elongated Mirror Tv Frame In Living Room Loft Industrial Above Fireplace

An Architectural Approach to Bespoke Mirror TV Design

Inspired by the return of sculptural forms and softened geometry, Reflectel introduces the Lozenge, our newest Mirror TV contour profile.

Elongated, rounded, and quietly architectural, the Lozenge plays with proportion and movement, drawing from the undulating silhouettes now re-emerging in furniture, lighting, and interior design. It’s a shape that feels both modern and familiar, an homage to the expressive forms of the 1970s, reinterpreted for contemporary interiors.

As we step into 2026, we’re seeing a clear shift in material preferences: a return to warmth, tactility, and craft. In 2025, our most requested finishes were bronze, brass, and leather, marking a move away from stainless steel and chrome toward richer, more dimensional surfaces.

Design, Craft, and the Return of Expressive Form

hidden tv mirror framed in lozenge shape tv frame with tv on in Modern interior with fireplace in house near forest

Leading design publications are noting the same evolution. Architectural Digest recently observed that “furniture and case goods are leaning sculptural and tactile, with curves, soft edges, and artisanal detailing,” while ELLE Decor has noted that “the infatuation with curves and channeling will continue into 2026… Curves are showing up not just in furniture, but also in architecture.”

The Lozenge was developed with this broader movement in mind, pairing sculptural form with renewed material expression and fine art craftsmanship. At the heart of this design evolution is founder Elizabeth Goldfeder, whose career in fine art framing spans more than four decades.

Having worked closely with many of the designers who helped define the original design movements of the ’70s and ’80s, Elizabeth brings rare historical insight and a deeply cultivated design perspective to every new profile. These influences and experiences remain an essential part of Reflectel’s design vocabulary today.

A Mirror TV Conceived as Art

Elongated and organic, the Lozenge profile transforms the Mirror TV into a unique design statement rather than a screen, integrating premium technology into the architecture of a space while maintaining Reflectel’s uncompromising performance and craftsmanship.

The debut models conceal 55″ televisions within undulating leather frames. Like all of our TV mirror shapes, the Lozenge is fully bespoke and available in any size, reintroducing one of today’s most sought-after shapes after years out of the spotlight.

lozenge elongated mirror tv frame hiding tv behind mirror in industrial loft above fireplace

Where Art, Design, and Technology Converge

With our evolving portfolio of custom TV frame shapes and finishes, Reflectel continues to take cues from the worlds of fine art, furniture, and boundary-pushing interior design, creating truly one-of-a-kind hidden television solutions that live as art first, technology second.

We invite you to explore the Lozenge and our full range of bespoke contour profiles, or connect with our design team to begin a custom hidden television project.

For inquiries, please contact info@reflectel.com.

hidden tv mirror framed in lozenge shape tv frame with tv off in Modern interior with fireplace in house near forest
169 Hudson St.
New York, NY 10013
Monday - Friday
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Monday - Sunday
By Appointment Only

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