For the first time in seven years, Reflectel will return to the International Contemporary Furniture Fair (ICFF) 2026, taking place May 17–19 at the Jacob K. Javits Convention Center during NYCxDESIGN.
Visit Reflectel in Booth 1421 to experience five distinctive Mirror TV designs that demonstrate how technology can be thoughtfully integrated into high-end interiors.
Reflectel will also host The Art of Disappearing, a live conversation on Sunday, May 17 at 11:00 AM featuring renowned interior designer Penny Drue Baird and AV integrator Ed Gilmore, moderated by Reflectel founder Elizabeth Goldfeder.
As a pioneer in the Mirror TV category, Reflectel has spent more than two decades helping interior designers, architects, and AV integrators resolve the television dilemma in beautifully designed spaces. Each bespoke Mirror TV is handcrafted in Tribeca, New York, using optical-quality mirror glass and museum-quality framing from Reflectel’s sister company, GK Framing.
Mirror TVs on Display at ICFF 2026
Reflectel’s ICFF exhibition will feature a curated collection of Mirror TVs that highlights the breadth of the company’s custom capabilities:
Pine Green Leather Circle Mirror TV
Wrapped in pine green leather and accented with decorative hardware, this circular Mirror TV was previously featured in Holiday House Hamptons 2024 as part of a room by Elissa Grayer.
Gilded Tabernacle Mirror TV
Originally unveiled in the Kips Bay Decorator Show House Palm Beach 2026, this carved and gilded Mirror TV was featured in River Brook Interiors’ Tiki Tent.
Rounded Corner Mirror TV in Cortina Leathers Cemento
Created in collaboration with Penny Drue Baird and featured in her book Powerhouse, this design combines softened corners with a tailored leather-wrapped frame.
Signature Shaped Series Mirror TV
Recently featured in Lori Morris Design’s room at the Kips Bay Decorator Show House Palm Beach 2026, this custom-shaped Mirror TV demonstrates how concealed technology can become part of the room’s overall composition.
Polished Aluminum Mirror TV
Minimal and architectural, this streamlined design offers a clean, contemporary interpretation of the Mirror TV.
Reflectel Featured in the ICFF Look Book Lounge
Reflectel is also honored to have a Mirror TV featured in the ICFF Look Book Lounge, an immersive installation curated by designer Rodolfo Agrella of RADS Group.
Located near the WANTED section of the fair, the lounge highlights products that reflect innovation and thoughtful design.
The Art of Disappearing: Live Conversation at ICFF
On Sunday, May 17 at 11:00 AM, Reflectel will host The Art of Disappearing, a conversation with renowned designer Penny Drue Baird and AV Integrator Ed Gilmore exploring the intersection of interior design and technology integration.
Discussion Topics
The conversation will explore:
- How interior designers and AV integrators collaborate from the outset of a project
- Strategies for integrating televisions without compromising the design vision
- The growing demand for hidden televisions in luxury homes
- Why concealed technology is increasingly important in wellness-focused interiors
- How bespoke Mirror TVs are reshaping expectations for smart home design
RSVP for the Conversation
Reserve your spot for The Art of Disappearing here:
RSVP for The Art of Disappearing
Why Mirror TVs Matter in High-End Interiors
As televisions continue to grow larger, they can present a challenge within thoughtfully designed spaces. Reflectel addresses this by transforming the television into a mirror or framed design element that feels intentional within the room.
Rather than treating the television as an afterthought, Reflectel works with interior designers, architects, and integrators to incorporate technology into the architecture and decorative plan from the outset.
The result is a custom Mirror TV that preserves the integrity of the interior while delivering state-of-the-art performance.
Visit Reflectel at ICFF 2026
Design professionals, members of the media, and ICFF attendees are invited to visit Reflectel in Booth 1421 to experience the latest Mirror TV designs and join the Sunday conversation.
Event Details
ICFF 2026
May 17–19, 2026
Jacob K. Javits Convention Center
Booth 1421
Complimentary ICFF Trade Pass
Use Reflectel’s complimentary trade pass to attend ICFF:
Register for ICFF 2026
About Reflectel
Reflectel is the preeminent bespoke Mirror TV company, creating custom television concealment solutions for residential, hospitality, commercial, and marine environments worldwide.
Handcrafted in Tribeca, New York, each Mirror TV combines advanced engineering, optical-quality mirror glass, and museum-quality framing to help designers and architects integrate technology beautifully into high-end interiors.
Explore Reflectel’s Mirror TV portfolio or contact Reflectel to discuss your next project.
