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Bloomingdale’s 6th Floor Home Department Reflectel Display- Brushed Steel with 65” Samsung NU8000 Landscape and 49” Portrait Mirror TV with Ebonized Mahogany

There is a definitive change is in the air!

In the Spring of 2018, Bloomingdale’s 59th Street NYC flagship inaugurated the newly renovated “Home Floor” department on 6; ushering in a new wave and level of luxury home retailing. To appeal to high end, modern consumers and savvy interior designers, Bloomingdale’s seized the opportunity and invested in residential concealment technology experts Reflectel, located in lower Manhattan’s Tribeca. This was a huge departure for this luxury retail mecca that does not sell appliances. To blaze this path, they needed an innovative company that they could trust to deliver elegant design, provide white glove customer service, and impart their tech expertise. Reflectel Mirror TVs has all three in spades. Bloomingdale’s is ahead of the curve in retail smart home marketing. CE Pro just reported that,”for the first time ever, at CEDIA Expo 2018 in San Diego, groups of interior designers assembled to hit the show floor for an up close and personal look at the technologies shaping home interiors.” We believe there is more to come with the luxury retail platform space!

Reflectel blazed a path no other Mirror-TV maker has – harnessing and riding the newest home technology wave in the Luxury Retail Space

As the smart home movement grows, homeowners are demanding more stylish solutions for disguising their residential technology, especially televisions. Sophisticated concealment is becoming fashionable – fast! Interior designers are jumping at new ways of hiding the ugly swath of black plastic on their client’s walls to meet their ever-rising expectations for flawless beauty mixed with technology. With this increase in demand, AV integrators can now offer diverse and elegant TV concealment solutions with Reflectel. At Reflectel we are your design back-room and take care of all the details. As a resource for your clients you stay relevant and you engender trust by offering the very best options. The old days of picking a plasticated molding from a website are goneNo other TV Mirror manufacturers work with world class gilders, generations old leather fabricators, cutting edge industrial metalsmiths, not to mention both contemporary and traditional woodworkers.

The beauty is that the AV Integrator can either sell our product direct to the client and we are a silent partner, or sell through Reflectel with an organized referral fee structure – their choice!

Creston understands the value of the marriage of design and technology, which is why they now showcase Reflectel in their D+D Building showroom on 3rd Avenue NYC. Right across the street from Bloomingdale’s! In Connecticut, Fairfield County, Lillian August Flagship Home Store represents Reflectel and as of Fall 2018 the Hampton’s rock Reflectel in Suffolk Designer Lighting on Montauk Highway!

Bottom line Designers and consumers want technology all over their homes, but refuse to sacrifice style. Not all concealment technology is created equal. Reflectel’s superior glass, frames, and customer service all prove our handcrafted Mirror-TVs are the best. It’s why Bloomingdale’s invested, but there is a lot more that makes Reflectel the best:

High-end clients can be picky, Reflectel – the solution! Our job is to make you look good.

  • We can help you be more relevant to high end clients
  • Integrators spec the tech, we supply the design.
  • LG, Sony, Samsung, whatever tv you prefer.
  • Our team can design that special frame with you and your client.
  • We offer complimentary Photoshop mockups of different frames, and sizes simulated in your clients home.
  • Visit us at our Tribeca New York City showroom right off the Holland Tunnel.

Mahogany or gold leaf? Bronze or Patinated Steel? Reflectel knows.

When your client is demanding something above and beyond, Reflectel is the solution. Become a dealer today and blow your clients away.

169 Hudson St.
New York, NY 10013
Monday - Friday
9:00 AM – 6:00 PM
Monday - Sunday
By Appointment Only


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