New York City Showroom
Reflectel Showroom and Workspaces in Tribeca, NYC
169 Hudson Street, Tribeca, New York City
By Appointment Only
Phone: 212-431-0633
Visit Our Tribeca Showroom
Explore the world of luxury TV concealment at Reflectel’s Tribeca showroom. Located in the iconic Roebling Building on Hudson Street, our showroom and workspaces showcase hundreds of stunning TV frames installed over our advanced TV in mirror glass technology, creating an elegant and functional fusion of technology and design.
At Reflectel, we invite you to experience how our Framed Television Mirrors can transform your space. Our Tribeca showroom offers an immersive opportunity to see firsthand how our hidden TV technology blends into your home’s decor.
Whether you are seeking a classic or contemporary design, our extensive collection of television frames, including Gilded, Leather, Wood, Metal, and Signature Series options, provides a luxurious solution for hiding your television while enhancing your interior.
Tour Our Workshops
In addition to our showroom, Reflectel features workshops on-site where we manufacture our custom television frames and TV in mirror glass. You can take a guided tour to see how Mirror TVs are made, and get a glimpse behind the scenes at our custom framing and glass fabrication process.
All production takes place in our lower Manhattan facility, where founder and CEO, Elizabeth Goldfeder, oversees the entire process, ensuring the highest standards of craftsmanship and quality.
Free Consultation, Design Services, & Virtual Hidden TV Design
At Reflectel, we offer a personalized experience to help you create the perfect hidden TV solution for your space. Our talented design team provides complimentary consultations to guide you in selecting the ideal frame and hidden TV technology, while explaining how our advanced mirror glass technology works. Choose from thousands of TV frame options and find the one that complements your home.
Not sure which frame suits your space? We offer complimentary Photoshop renderings to help you visualize your dream framed TV mirror. Simply send a photo of your home and choose up to three TV frames. Our virtual design service lets you preview how your selected frame will look in your space, and we can even send frame and glass samples directly to your home for a closer look before you make a final decision.
Schedule Your Hidden Television Appointment Today
Ready to explore the possibilities for your own Reflectel Mirror TV? Schedule your appointment today and discover how our hidden television frames and technology can elevate your space.
Visit us at 169 Hudson Street, Tribeca, or contact us at 212-431-0633 to reserve a private appointment.
Reflectel Mirror TV’s History and Location
Reflectel is the evolution of GK Framing Group, a trusted name in custom framing and art preservation for nearly 30 years. Founded by Elizabeth Goldfeder, Reflectel’s transformation into the ultimate mirror television brand began in 2013.
Today, Reflectel’s hidden TV Mirrors are featured in luxury hotels, residential interiors, interior design show houses, and showrooms across the country, including at Baccarat Hotel and Crestron Electronics.
Reflectel Showroom at the Historic Roebling Building
Reflectel’s New York City showroom is nestled in the iconic Roebling Building in Tribeca, a historic 19th-century structure that once housed Roebling and Sons, a pioneering manufacturer of wire rope used in industries such as transportation, construction, and mining. The building played a vital role in the economic growth of New York City during the late 19th and 20th centuries.
The Roebling Building’s Transformation
Like many industrial areas, Tribeca faced decline in the mid-20th century as manufacturing shifted to more cost-effective suburban locations. By the 1970s, the Roebling Building had been repurposed for storage and commercial use, a transition that helped revitalize the neighborhood. It wasn’t until 1982 that the building was designated a New York City Landmark, preserving its ornate brickwork and period features.
Reflectel’s New Chapter in Tribeca
In 2001, Reflectel moved its showroom into the Roebling Building, blending cutting-edge technology with the building’s historic charm. The space retains its original brickwork and old-world craftsmanship, while housing the latest in luxury mirror TV designs. Reflectel’s showroom is a testament to the intersection of innovation and history, with strong ties to New York’s industrial past.
Visit Us Today
Reflectel’s showroom is located just two blocks from the Holland Tunnel on Hudson Street, offering visitors a unique opportunity to explore our products in an environment steeped in history. Celebrate 25 years of excellence with us in this historic space.
Partner Spotlight: Bravo AV
REFLECTEL Hidden TV in NJ
Reflectel added a new partner showroom with Electronic Concepts in Rochelle Park, NJ. Now our clients in the New Jersey area looking for a tv on a mirror in any of our myriad of custom framed mirror tv screen options has a local resource.
Paul Bochner (president) has been working in the custom audio/video world since 1999. Paul designs all systems and is personally involved with every installation, ensuring your project is managed and installed according to the industry’s highest standards.
ECNY has been recognized by New York Magazines “best of”, has countless 5 star reviews and is recognized by HTA as 1 of the best AV firms in the US!
TESTIMONIALS
“Working with Reflectel is always a pleasure. Thirty years in AV Integration- I have never found a more design-forward Mirror TV company. Elizabeth, the owner, is knowledgeable with an incredible design team.”
-Eddie Shapiro, Founder SmartTouch
“We are so excited to hang our 65” mirror TV as part of our custom fireplace design installation. Everyone has commented on how it “just makes sense” to not have the big black TV image in the middle of the beautiful fireplace design. The quality of the bronze frame causes everyone to appreciate the mirror as a “piece of art” and then BAM the TV turns on!! Reflectel was a pleasure to work with and very patient in explaining this relatively new design technology.”
-Tim M, Homeowner
“We had a crazy rush on a high profile job. Reflectel not only pulled off a miracle, they blew me away with the quality of their work. They were professional, capable, and made the whole process effortless. I loved the product so much I bought one for my mom’s house! ”
-EJ Feulner, Managing Director AHT Global