New York City Showroom

Our Reflectel Showroom and Workspaces located in Tribeca, NYC.

Ground Floor of The Roebling Building on 169 Hudson Street between Vestry and Laight Street.

Our Showroom has hundreds of frames installed over our magical mirror glass. They are ready to show how amazing this hidden technology can fit into your interior.

Would you like to see how Framed Television Mirrors are made?

In our Tribeca space we also have our Workshops that you can tour. At Reflectel we offer complimentary consultation with one of our designers. Learn the secret about how TVs with glazing work. See which frame brings you joy. We have thousands of frames to choose from. With Reflectel you can make your TV concealment vision into a reality.

Reflectel provides the most up to date TV reviews for the best in OLED and QLED TV technology. Our gorgeous TV concealment designs work best with LG, Samsung, and Sony televisions naturally because these are the industry leaders.

Our framing design team offers the finest in Gilded, Leather, Wood, Metal, and Signature Series frames all made in the USA by the most talented craftspeople. Custom Frame and Glass fabrication production is done on site in our lower Manhattan facility under the watchful eye of our founder and CEO, Elizabeth Goldfeder.

Be part of the latest Smart Home design trend.

Conceal your television and turn your 49″, 55″, 65″, 75″, 85″, or 100″ TV from a black plastic box into an interior design element that brightens any room.

Do you want to see one of our Frames for you television an mirror? We offer complimentary Photoshop renderings! Send in a photo of your home and select your three favorite frames. See for yourself your dream TV in a Mirror! Virtual Design is our most popular service. We can send complementary frame and glass samples sent directly to your home.

REFLECTEL
169 Hudson Street
(Between Vestry & Laight)
212-431-0633
by appointment only

REFLECTEL
Limited Private Appointments after hours/weekends

125 Cedar Street, 12N
New York, NY 10006
212-431-0633

OUR HISTORY AND PROCESS

Reflectel is the evolution of GK Framing Group and the aesthetic vision of Elizabeth Goldfeder. For almost 30 years, GK Framing Group has been the destination for custom framing and art preservation in New York City and beyond. Goldfeder and her staff of designers have developed countless frame designs for collectors, museums, architects, and interior decorators worldwide.

Customer service and quality workmanship is unparalleled in the industry with meticulous care of clients always front and center.

169 Hudson Street, the former warehouse for the builders of the Brooklyn Bridge

In 2013 Elizabeth Goldfeder started Reflectel, the Ultimate Mirror Television company. Reflectel TV Mirrors has grown exponentially and they can now be seen at Bloomingdales 59th Street, in all luxury suites at The Baccarat Hotel, Crestron Electronics in the D+D Building and gracing important residential interiors across the country.  The Tribeca facility on Hudson Street remains the only such framing manufacturing space combined with a showroom in Manhattan.

In 2020 Elizabeth Goldfeder, our Founder was honored to become a Tribeca Luminary bestowed by The Tribeca Alliance. This amazing small non-profit helps nurture the relationships between the small business community and the amazing neighbors that make Downtown Manhattan such an incredible place to live and work!

More than just a television and more than just a mirror, Reflectel creates elegant pieces of functional high-tech art to complement the design of your room and bring artful sophistication to your TV technology.

All of our pieces are hand-crafted in New York City using the finest frame materials, best televisions, and the highest quality glass available.

REFLECTEL at The Roebling Building

169 Hudson Street

Tribeca New York City—2 Streets below Canal Street

Reflectel’s New York City Showroom is at the Roebling Building – 169 Hudson Street. The famous Roebling and Sons company world renowned for building the Brooklyn Bridge is the home to Reflectel Mirror TV at 169 Hudson Street in historic Tribeca NYC. Built in the late 19th century, the building originally served as a factory and warehouse for the famous bridge makers and was named after John A. Roebling, a civil engineer of prominence.

Roebling and Sons mainly manufactured wire rope which was used in a myriad of other industries including transportation, construction, and mining. The building was a hub for both manufacturing and distributing the wire rope which contributed to infuse the city with economic growth during the late 19th century and 20th century. The generous footprint, the quite neighborhood, and ground floor access made this the perfect new home for Reflectel’s New York City showroom.

Change Was in the Air

Change was in the air and like many other industrial neighborhoods, areas like Tribeca started to decline in the 1950’s and 1960’s due to many factors. The post WWII era saw manufacturing moving away from urban centers to suburban and rural areas where land and labor were more cost effective. The downward trend was fueled by the advancement in transportation both mass transit and the automobile that allowed workers to drive further distances for their jobs.

American companies were facing steep competition from overseas markets in Asia and Europe because they benefited from lower production costs and favorable trade agreements. The combination of national and international triggers left these enormous, cavernous and noble building like the Roebling Building as white elephants. There value became limited and many like the Roebling were converted to cold storage.

How did 19th Century Buildings Stay Dry?

How did 19th Century Buildings stayed dry? Structures like the Roebling Building and many other buildings in the area had to use tar as protective measure against water seepage. Canal Street was originally known as Canal Street Canal and was very near the Roebling Building. With out modern waterproofing techniques they used the only thing they knew that worked, tar. The canal became polluted over time due to the industrial era and further industrialization of lower Manhattan.

Eventually the Canal was dug and dredged and filled in the Canal bed and it re-surfaced as a street. The water damage needed to mitigated to protect the valuable equipment and goods susceptible to water damage. Fun fact when Reflectel renovated the space in 2001 there was almost 3 feet of tar that had to be removed!

20th Century saw Urban Decline

New York in the mid 20th Century saw urban decline. Fast forward to the 1960s and 1970s, the well known storage company, Eagle Storage operated out of the Roebling building during this transition of declined manufacturing as were many 19th century industrial buildings were being repurposed for commercial and storage use. Eagle was part of the new wave of businesses that helped revitalize the dormant and sometime dilapidated structures. The many decades after mid century these cold storage facilities remained stalwarts when New York City’s industrial past started into a slow declined.

The Tribeca neighborhood home to The Roebling Building became a mixed use district with both residential lofts, commercial spaces, and storage facilities. Due to low rents the area was burgeoning with artists and other creative folks. The triangle below Canal which is the phrase for the anagram Tri-be-ca remained thriving with the fruit and nut businesses. In the 80’s scores and scores of small sellers would have railroad flat like spaces, mostly on Greenwich Street, with small store fronts and tons of storage in the back.

As a result, Bazzini Brothers were one of the most prominent fruit and nut sellers in Tribeca but none were in the Roebling building.  The Roebling building just remain, a shadow of its former and proud past. Fortunately in 1982 this grand building was designated as a New York City Landmark due to its distinctive facade, ornate brickwork and period arched windows. In the modern era the building stands proudly as a beacon to the illustrative past of NY’s industrial age and in the spirit of urban renewal was converted into a residential loft building.

The Go-Go Eighties and the Night Club Scene

The go-go eighties and the Night Club Scene were a new beginning for these dilapidate industrial spaces. The neighborhood remained vibrant but low key in the 1970’s. Starting in the 1980’s NY was again having a shift, this time to the Night Club party scene. Throngs of people flocked to the “new” places to be seen at, many located in Tribeca.

The Roebling building maintained tenant Eagle Storage for decades and never became a disco, and remained a haunting yet iconic architectural remnant of a by-gone era . The  milieu in the 1980’s night club scene included the famous Area 1983-1987 and The Wetland music venue. The later was located at 157 Hudson just a block south of the Roebling building.

A New Beginning for The Roebling Building and Reflectel New York City Showroom

Nothing is more exciting than a before and after! The 1990’s saw the refurbishment and renovation of the brick building with strong bones. All of the facade work is original and any replacements to ornament must be faithfully executed with old world workmanship and materials to faithfully match the original grandeur of the historical edifice. In time, Reflectel made this grand dame its home for its New York City Showroom in 2001 after 15 years in the Chelsea neighborhood along with intrepid condo owners into a building that is perched on Hudson Street a mere two blocks before the entrance of the Holland Tunnel.

The inside of the Roebling building at Reflectel and sister company GK Framing still has the original brick work laid in the 1880’s. When we started renovating in the 2000’s there was a massive boom crane was still in place. It was used for handling gigantic bridge parts. Cranes were essential and were found in many industrial buildings. The crane is long gone and replaced with picture framing and tv mirror framing equipment. 2025 will be our 25th anniversary in the historic Roebling building.

Partner Spotlight: Bravo AV

REFLECTEL Hidden TV in  NJ

Reflectel added a new partner showroom with Electronic Concepts in Rochelle Park, NJ. Now our clients in the New Jersey area looking for a tv on a mirror in any of our myriad of custom framed mirror tv screen options has a local resource.

Paul Bochner (president) has been working in the custom audio/video world since 1999. Paul designs all systems and is personally involved with every installation, ensuring your project is managed and installed according to the industry’s highest standards.​

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